The 2021 FIS Alpine World Ski Championships will be held in Cortina d’Ampezzo from 7th to 21st February 2021: two weeks of men’s and women’s competitions and events which will draw over 600 athletes from 70 countries to the Cortina. About 6,000 people among workers, volunteers, trainers, ski service staff and managers will also join the event.
More than 500 million people from all over the world will watch the competitions with live TV coverage, without forgetting the digital community that will follow and interact with the events thanks to the new Media.
Fondazione Cortina 2021, the organisation led by Alessandro Benetton and directed by the CEO Valerio Giacobbi, is the organising committee of the 2021 FIS Alpine World Ski Championships. Its founding members are FISI (Italian Winter Sports Federation), the Municipality of Cortina, the Province of Belluno and the Region of Veneto; CONI (Italian Olympic Committee) and the Italian Prime Minister’s Office are honorary members.
Starting with the organisation of the Women’s Audi FIS Ski World Cup in Cortina in 2017, Fondazione Cortina 2021 has been organising 28 international ski competitions among World Cups races and the upcoming World Championships.
- SPORT: vehicle for core values such as respect, commitment and fairness. It is the heart of Fondazione Cortina 2021’s actions. Our aim is to promote an educational culture based on sport;
- LOCAL AREA: the World Ski Championships give the opportunity to upgrade the slopes and facilities and refurbish the hotels while respecting traditions and the environment. Fondazione Cortina 2021 has embraced a new concept of partnership, involving local, national and international businesses in a new way of networking;
- YOUTH: Fondazione Cortina 2021 has two goals—to leave an upgraded local area as a legacy to the young people and leave a young working group with wide experience as a legacy to the local area;
- EMOTIONS: passion, enthusiasm, joy and all the emotions that bring athletes and fans closer together in a healthy lifestyle.
In the DNA of Cortina 2021 there are also two drivers of growth on which the projects and the activities of Fondazione Cortina 2021 are based—innovation and environmental sustainability. The aim is to leave a legacy built on:
- An improved local area with state-of-the-art facilities
- Innovative services
- Shared expertise
- Repositioning of the brand ‘Cortina d’Ampezzo’
In this project, particular attention is devoted to environmental topics. In fact, sustainability standards will be applied in the planning, organisation and management of the 2021 FIS Alpine World Ski Championships with the aim to minimise the environmental impact and maximise the reuse of materials, thus paving the way for the application of new technologies to big events.
The connection with the mountains and Cortina, snow, sport and Italian tradition. These are the concepts behind the logo of Cortina 2021 FIS Alpine World Ski Championships.
There are two complementary elements which interact in the logo, snow and action. Each of them recalls a range of meanings and values and together they symbolise the legacy that the World Ski Championships will leave to the local area.
The crystallised snow on the Cortina 2021 logotype represents the context of the event.
Action is the fusion between Italian and local tradition, represented on the shield which combines the colours of the Italian flag—our identity— and the blue of our national sports uniforms. The red squirrel, iconic symbol of Cortina d’Ampezzo, is the protagonist.
With the official name FIS Alpine World Ski Championships, the logo will be present on institutional communications and on merchandising, and it will be used with or without the snow element.
The Cortina 2021 logo was designed by Italo Lupi and Heads Collective (Renzo di Renzo).