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Birra FORST which has long been a partner of the Italian Winter Sports Federation (FISI) as “Official Beer of Skiing”, expands its presence in the world of skiing, also becoming partner of the Foundation Cortina 2021 in the occasion of the Alpine World Ski Championships that will take place in Cortina from February 7th to 21st.
Cortina d’Ampezzo, 31st January 2021 – Since the beginning of the racing season 20/21, Birra FORST was present during all the most important Italian stages, from Val Gardena to Alta Badia, from Madonna di Campiglio to Bormio. Thanks to the partnership that has linked Birra FORST for years to the world of skiing and all the other FISI sports, the company of the province Alto Adige will be partner of the most important moment of the ski season, represented by the Alpine World Ski Championships in Cortina.
Birra FORST in addition to having a strong institutional visibility in the heart of Cortina as National Partner and near the race track, further strengthens its visibility with an advertising campaign for the launch of the new FORST 0,0%, which represents the non-alcoholic beer of the FORST brewery flanked by the Ski Champion Peter Fill as testimonial.
FORST 0,0% is characterized by its zero alcohol content, its low calorie content, its invigorating freshness, pleasant hint of hops and a true taste of beer, full and balanced and becomes the perfect non-alcoholic beer for all beer lovers, increasingly oriented toward health and well-being and who want to live a healthy and sporty life at all times.
FORST 0,0%, in its standard version, can be purchased throughout the whole national territory from authorized sellers and within the selected off premise channel.
Furthermore, on the occasion of the Alpine World Ski Championships, Birra FORST has created a “limited edition” of its FORST 0,0%, available in limited numbers exclusively in the online shop of Birra FORST, in the official one of Cortina2021 and on site in occasion of the competitions.