“Italia è montagna: grandi eventi, winter sports, natura & avventura” (Italy means mountains: big events, winter sports, nature & adventures) scheduled for Wednesday 9th October. Bastianelli, Pellegrino, Gros, Origone, Alverà will be present. Moderator: Beppe Boni, co-editor of Resto del Carlino. The new aspects of mountain tourism will be discussed during the conference.

Cortina d’Ampezzo (BL), 8th October 2019 – The next FIS Alpine World Ski Championships are approaching and Cortina d’Ampezzo is at the forefront in the organisation and management of important world sporting events defining a new concept of mountain tourism. For this reason, Fondazione Cortina 2021, together with ENIT – Italian National Tourism Agency, will attend the 56th edition of TTG 2019 in Rimini, the most important tourism expo in Italy.

Cortina 2021 is in fact co-organiser of the event “Italia è montagna: grandi eventi, winter sports, natura & avventura” (Italy means mountains: big events, winter sports, nature & adventures), scheduled for Wednesday 9th October, from 1.45 pm to 2.30 pm, at Fiera di Rimini (BeActive Arena – Pavilion A4).

The meeting is moderated by Beppe Boni, co-editor of the newspaper Il Resto del Carlino and ilrestodelcarlino.it, and will see the participation of Giovanni Bastianelli, Executive Director of ENIT – Italian National Tourism Agency; Federico Pellegrino, the Italian cross-country skier, winner of the highest number of World Cup races, world champion in the sprint at Lahti 2017, winner of a Sprint World Cup and Olympic silver medallist; Piero Gros, former alpine skier, sports manager and TV commentator, the youngest winner of a World Cup race at the age of 18 and Olympic champion at Innsbruck 1976; Simone Origone, the most successful athlete in the history of speed skiing and winner of the speed skiing World Cup in 2018 and 2019; and Luigi Alverà, vice-mayor of Cortina d’Ampezzo.

The conference will deal with the new aspects of mountain tourism: an international showcase for sports championships, but also a great location for active tourism in winter and summer, as well as scenery of adventure-oriented holidays and home to beautiful nature parks. It offers a universe of activities, events and places of tourist interest not to be missed in order to reinvent the social and economic development of mountain environments focusing on the protection of the territory and communities, on eco-sustainability, young people and especially on sport.

Fondazione Cortina 2021 once again proves its great interest in the new frontiers of winter sports, but also its desire for discussion and participation in the great debate on Italian tourism to meet the countless proposals for old and new tourist markets. In this way, it will act as a forerunner for best practices, such as Experience Dolomiti 2021, a territorial marketing project for the management of tourists’incoming in the Region of Veneto and the Dolomiti Superski area on the occasion of the Cortina 2021 FIS Alpine World Ski Championships.