During the “Cortina2021: ciak, si scia!” event held today in Venice Lido, everyone reaffirmed their commitment to working hard in order to welcome everyone in safety
Venice Lido, 9th September 2020 – In the lovely setting of the Venetian lagoon, which is now hosting the 77th Venice International Film Festival, the curtain was officially raised on the FIS Alpine World Ski Championships, scheduled from 7th to 21st February 2021 in Cortina d’Ampezzo. Everyone in the local area is working hard to host this international event and has developed a great team spirit. In July, FIS confirmed that the event will take place – this will be the biggest international winter sports event to be held in the COVID-19 era: fourteen days of races and events that will draw over 600 athletes from 70 nations to the Dolomites.
Fondazione Cortina 2021 spoke about it today at “Cortina 2021: ciak, si scia!” (Cortina 2021: Lights, cameras, action – let’s ski!), a day dedicated to the World Championships partners and the media, to promote the Queen of the Dolomites and ideally launch the next winter season. The representatives of the sponsors of the World Championships were in fact involved in some b2b events where they discussed the opportunities linked to a project able to stimulate the investments in brand, visibility, values, business through unique live experiences and with the support of the most advanced communication platforms.
During the event, which was held at the Ausonia Hungaria Luxury Hotel in Venice Lido, a press conference took place and was attended by Alessandro Benetton, President of Fondazione Cortina 2021, Luigi Brugnaro, Mayor of Venice, Gianpietro Ghedina, Mayor of Cortina d’Ampezzo,
Roberto Padrin, President of the Province of Belluno, Maria Lorraine Berton, Chair of ‘Gruppo tecnico sport e grandi eventi’ of Confindustria and Chair of Confindustria Belluno Dolomiti and Valerio Giacobbi, CEO of Fondazione Cortina 2021.
The champion from Cortina and Cortina 2021 Ambassador Kristian Ghedina, who has just become the proud father of Natan, was greeted with a round of applause during the meeting.
During the World Ski Championships, Cortina d’Ampezzo will literally be ‘the centre of the world’ and have the chance to give new impetus to tourism and international sport after the pandemic and open a long season full of events which will culminate with the 2026 Milan-Cortina Winter Olympics.
During the two weeks of races, there will be an exciting programme of activities and side events throughout the area of the Dolomites, specifically designed to make everyone enjoy an unforgettable experience at the World Ski Championships at the foot of Tofane – not only sport, but also relaxation, culture, gastronomy, nature, in a unique mix of charm and fun.
Everyone will have plenty of opportunities to enjoy a unique experience during the World Championships, from the hospitality areas to the grandstands in Rumerlo and Col Druscié. Particular attention will be paid to the safe management of the spectators and the whole event. Tickets will go on sale from Monday, 19 October, immediately after the usual World Cup season opener at Sölden (Austria).
The Cortina 2021 FIS Alpine World Ski Championships have already left an enduring legacy to the local area, consisting of multipurpose facilities, but also of skills and best practice for the organisation and the management of major international events. The World Ski Championships will prove that Italy can take advantage of any experience and that effective teamwork is the key to organising such a big event. FISI, Fondazione Cortina 2021, the local authorities, the Region of Veneto and the Italian Government in the person of the Commissioner, as well as the economic and tourist operators of the local area are working closely together towards this goal.
“Our country has a great common denominator: the culture of beauty,” stated Alessandro Benetton, President of Fondazione Cortina 2021. “That is why it was natural for us to organise the Cortina 2021 World Ski Championships launch event in the splendid setting of the Venice lagoon. The slopes and the facilities will be ready for the world championships, and we are on schedule despite COVID-19. Together with FISI and our close-knit team of young people, we wanted to show that even in Italy major events can make the difference for the rebirth and development of the local area, involving all stakeholders in a ‘snowball effect’ to reshape the future and create a legacy made of facilities, but also of skills and knowledge for the new generations”.
“I bring my greetings to the local institutions of the Belluno area and to Fondazione Cortina 2021, who are our guests here in Venice Lido today, as an eloquent testimony to this ‘twinning of beauty’ that links our City with the Queen of the Dolomites,” said Luigi Brugnaro, Mayor of Venice. “We are all working together to showcase everything that our extraordinary region can offer. The World Ski Championships and then the Olympics will be a great opportunity for the rebirth of our local area after the hard time we have gone through. As Mayor of Venice I wish you good luck on behalf of our community. Venice is at your side”.
“As a community, during this COVID-19 era we have learned to be more flexible,” declared Gianpietro Ghedina, Mayor of Cortina d’Ampezzo. “We are ready for anything. Our summer has exceeded our expectations and we have learned to believe in a Cortina which looks to the future with confidence and which invests to grow. I am not just talking about investments in new lifts and to improve our hospitality solutions, we are also investing in the installation of fibre-optic cables to be truly connected with the rest of the world. Major events such as the World Championships and the Olympics are a symbol of Cortina’s desire to restart and be a true international resort, which aims at focusing on the sustainability and the enhancement of our beautiful mountain environment”.
“At a time like this, we have been forced to change dramatically the way we are organising the big events that are going to be held in our local area in the coming years,” affirmed Roberto Padrin, President of the Province of Belluno. “I therefore want to thank the Institutions for their support, and also the sponsors, who I hope will continue to believe in this event, in Cortina and in our local area. The synergy between Cortina, the Dolomites and Venice will be very rewarding as far as tourism is concerned. Both the World Championships and the Winter Olympics will be unique events and we are ready to take advantage of all the opportunities for growth, development and international visibility that are related to such big events, starting with new public infrastructure projects that will make it possible to enjoy the Dolomites in a better and more sustainable way”.
“The technical group I chair have kept working and this has been well received by the new president of the General Confederation of Italian Industry (Confindustria),” said Maria Lorraine Berton, Chair of ‘Gruppo tecnico sport e grandi eventi’ of Confindustria and Chair of Confindustria Belluno Dolomiti. “All of us, including the new president, are confident that the Belluno area will continue to grow and develop – not only is this area beautiful, it is also full of companies that strongly believe in major sports events and in the added value they can bring. To us, being a team means combining tourism and sport with the know-how and expertise of our companies, in order to keep investing in the local area and leave a lasting legacy to the future generations”.
“We are working closely together with the health authorities to outline many scenarios and doing our best in order to be prepared for every eventuality,” stated Valerio Giacobbi, CEO of Fondazione Cortina 2021. “The World Ski Championships can be a fantastic occasion for our community to celebrate together with the audience. We are working to welcome fans and tourists in complete safety, even though the current situation is leading us to believe that there will necessarily be fewer spectators than we expected at the beginning of this year. Together with our partners and the local institutions, we are keeping on working enthusiastically and we are ready to host this major event. On 19th October, in fact, the tickets will go on sale”.