Cortina d’Ampezzo (BL), January 19th 2021 – EA7, the sports brand of Emporio Armani, has been unveiled as Main Sponsor of the 2021 Cortina FIS Alpine World Ski Championships, which will take place in the queen of the Dolomites from 7-21 February. The partnership was reached through Infront, the event’s exclusive media and marketing partner.
EA7 will benefit from global exposure during the entire duration of the event, thanks to the images on the track, in the finish areas and in all the venues of the 2021 FIS Cortina Ski World Championships.
“EA7 Emporio Armani is synonymous with technical research and style, two fundamental elements for those who love and take part in sport. Cortina is one of the best locations in the world for skiing competitions and, for us, being present at such an important event not only underlines the spirit of the brand, which encompasses values of passion and fair play, but also sends out a message of confidence in these difficult times” says Giorgio Armani.
“We are proud to have an Italian brand that invests in a major international event such as ours – declared Valerio Giacobbi, CEO of Fondazione Cortina 2021 – We have always hoped for the involvement of a leading Italian fashion brand at an international level: for Cortina this is certainly a further important sign of recovery and confidence despite the difficult situation“.
“The FIS Alpine World Ski Championships – said Michael Witta, Vice President Marketing Sales Infront – are one of the highlights of the winter sports calendar and welcoming a prestigious brand like EA7 reflects the stature and scope of the event. The brand has a history of successes and links with the best of world sport. It is an honor to count them among our partners“.
Born in 2004 as sports brand for Emporio Armani, EA7 grown over the years with its strong identity. It offers technical and leisure apparel for sports fans and professionals.