On Saturday, 22nd February at the Lounge Fondazione Cortina 2021, a limited edition created by the famous Tecnica Group – in collaboration with the Liceo Artistico di Cortina – was unveiled. The presentation even was also attended by Alex Vinatzer and his skiman.
Cortina d’Ampezzo (BL), 25th February 2020 –– Fondazione Cortina 2021 never stops and, one month before the World Cup Finals to be held in Cortina d’Ampezzo, has presented a complete novelty dedicated to the highly awaited 2021 World Ski Championships. On Saturday 22nd February at 6 p.m. at the Lounge Fondazione Cortina 2021 located in Corso Italia 200, the new pair of skis dedicated to the Cortina 2021 FIS Alpine World Ski Championships was unveiled. It is a limited and numbered edition produced by Nordica, the organizing committee’s technical partner and one of the most iconic brands in the world of Alpine skiing.
The graphics design was entrusted to Liceo Artistico – ISA Istituto Omnicomprensivo Val Boite Cortina, thanks to the initiative launched by the Municipality of Cortina d’Ampezzo – in collaboration with Fondazione – and it was especially created to involve the high school pupils. The students – in addition to creating the trophies for the World Cup Finals and the murals that will be painted on 4 Enel turrets located in the area – have developed a graphic design for the most iconic object: the Dobermann Cortina 2021 Limited Edition, i.e. the official World Cup pair of skis. This is the name chosen for the special product that will display the design developed by Marianna Constantini, the student who won the competition among the pupils attending the last two years of high school.
Nordica is the specialized division of Tecnica Group – a leading company in the production of sports equipment and footwear for skiing and outdoor sports – which has ventured into the production of a unique pair of skis that the most enthusiastic ones would not want to miss out. For Nordica, which has associated its brands to famous names in competitive skiing over the years, this product’s manufacturing represents a new opportunity to promote “Made in Italy” products that make the company stand out in terms of quality, service and style.
The presentation event held on Saturday, 22nd February, was also attended by Alex Vinatzer, one of the most promising talents of Alpine skiing, junior slalom world champion, and by Fabio Maxenti, his skiman. At the Lounge, it was possible to watch a projection of a video realized by Fondazione featuring Vinatzer himself, telling the symbiotic relationship between the athlete and his skiman, going behind the scenes of competitive skiing. The event has also become an occasion to share new content at 360 degrees, to enhance the sport and the sector’s professionals.
Finally, the event was an incredible opportunity to pre-order the pair of skis: next season, 100 lucky people will be able to ski on the slopes of Cortina – and elsewhere – showing off a unique and numbered piece. The skis can be pre-ordered by sending an email at [email protected]
Alberto Zanatta, President of Tecnica Group: “We would like to thank Marianna Constantini for this beautiful graphic design and all the students that took part in the competition. The bright color contrasts and clean lines, with a splash of snow, reflect Nordica brand’s style and energy: we just loved it. Beyond the choice, we are happy that – also through these initiatives – the World Ski Championships will become an awaited event to be experienced not only by insiders but also by the whole city and then by the entire country. Whoever takes these pairs of skis home will already be ready for the World Cup races. Furthermore, let’s hope that the owners do not just put them in a display case: skis are made for having fun on the snow.”
“Once again, we wanted to involve the schools of the area in creating something unique for the next World Cup. Thanks to Tecnica Group’s availability, we gave the young generation the chance to work on a very high level and highly iconic project combining sport, snow, art and design,” Valerio Giacobbi, CEO of Fondazione Cortina 2021, said.