Cortina d’Ampezzo, 14th July 2020 – It is official: the 2021 FIS Alpine World Ski Championships have been confirmed and will be held next year in Cortina d’Ampezzo, from 7th to 21st February. The Queen of the Dolomites will once again play host to one of the greatest alpine skiing events and will finally welcome the men’s competitions back to Tofane as well.
Fondazione Cortina 2021 continues to work towards this major event and few months ago started a collaboration with The Owl Post, an Italian blog that has quickly become the go-to website for colourful stories about sports; a virtual place where champions tell about themselves.
This partnership was set up precisely to tell about alpine skiing and its disciplines, as well as about the athletes and their stories. Every other Sunday, an article written by The Owl Post will be published on Fondazione Cortina 2021’s website—each article will present a different point of view thanks to the many parallels with cinema, history and arts.
“The Owl Post and Fondazione Cortina 2021 are working together to tell evocative and intriguing stories about alpine skiing and entertain the readers in the run-up to the World Championships,” stated Jacopo Pozzi, former professional basketball player and founder of The Owl Post. “The history of the disciplines, past events and the thoughts of current champions create a compelling narrative: 20 stories that will accompany us on the road to such a big event. Because at the World Championships, reporting and history mingle together to give rise to an unforgettable event. We aim to pique the interest of the general public and make people love alpine skiing thanks to these colourful stories, and at the same time offer a new point of view to those who already love it.”
Thanks to this collaboration, Fondazione Cortina 2021 has also entered into partnership with the postgraduate course “Comunicare lo sport” offered by Alta Scuola in Media Comunicazione e Spettacolo of Università Cattolica in Milan. “We are very happy about the collaboration with The Owl Post. Thanks to this project, Cortina 2021 storytelling improved significantly; we are also working with students in order to give them the chance to come into direct contact with the sports world,” commented Valerio Giacobbi, CEO of Fondazione Cortina 2021.