Not only sports experiences at the Audi FIS Ski World Cup Finals 2020 and the 2021 FIS Alpine World Ski Championships to be held in Cortina d’Ampezzo

Thanks to the agreement with Fondazione Cortina 2021, Musement has achieved another great result in the sports field becoming Official Experience Provider on the occasion of the Audi FIS Ski World Cup Finals 2020 and the 2021 FIS Alpine World Ski Championships to be held in Cortina d’Ampezzo. The first of the two major events will take place from 18th to 22nd March 2020 in Cortina and Musement has designed a range of unique experiences that will combine the adrenaline of the sporting event with the chance to explore the local area. Musement wants to draw ski lovers, curious people and tourists from all over the world to Cortina and provide strong emotions for them during one of the most important sports events in the world.

When people travel, they look for unusual experiences and unique events in which it is often difficult to participate. Musement has reinvented the way people experience big sports events, offering a range of unique experiences that allow them to take an active part in the Audi FIS Ski World Cup Finals 2020. These experiences will give people the chance to fully enjoy the event and explore Cortina and the local area learning more about their history and tradition. Moreover, there will be unique opportunities – not just for sports lovers – that will make people live unforgettable moments. Ski with the Champion is one of these great experiences and will allow some lucky people to ski with some of the most important and world-class former ski champions. Snowshoeing in Tofana Ski Area, near the World Championships slopes is another great experience. The best local mountain guides, will take people to a traditional mountain lodge, where they will enjoy a tasting of typical products at high altitude that will tempt even the most demanding palates.

Musement has many surprises in store for those who prefer to enhance their “world experience” by discovering the beauty of the local area through its delicious typical products. Authentic food and wine experiences – such as having lunch in one of the best lodges in Cortina after enjoying a horse-drawn sleigh ride, and the Cheese Workshop by Piccolo Brite, thanks to which it will be possible to learn all the secrets of the production of the finest cheeses in the area – will take foodies on a journey to discover local, traditional food. These are all alternative ways to get in touch with the culture of the area and be enraptured by the beauty of the Dolomites, which make this sporting event truly unique.

These are just a few of the activities proposed by Musement for the Audi FIS Ski World Cup Finals 2020. Once again, the platform proves to be increasingly involved in the field of major international sports events. The aim of the company is to find new ways to bring the general public closer to major events through an innovative system. “We are happy to have been chosen by Fondazione Cortina 2021 as official experience provider on the occasion of two very important events for both international skiing and the local area”, stated Paolo Giulini, Co-founder and VP Offer Development of Musement. “For us it is a great opportunity and a proof of the potential of this new model created to make people experience major sporting events. It is also an opportunity to get more and more people interested in this type of events: not only ski enthusiasts, but also travellers who take advantage of the events to let themselves be enchanted by the local area”.

Thanks to Musement technology, all the experiences can be purchased, either individually or in combination with the tickets to attend the races, directly on the official website of the event and on and TUI distribution channels.

We are thrilled to start this collaboration with Musement, a leading company specialising in creating and selling experiences”, affirmed Valerio Giacobbi, CEO of Fondazione Cortina 2021. “This new cooperation will allow us to reach more people than just ski enthusiasts and engage all those who want to enjoy the mountains to the full and have amazing experiences. This is a unique opportunity to attend the races and, at the same time, discover Cortina and the whole area with our beautiful Dolomites”.


Musement is a digital platform that allows you to book travel activities in over 1,000 destinations and 70 countries around the world. The service was created to help travellers discover and book things to do – from museum visits to city tours, food and wine tastings, sports events and wellness activities – wherever they go, with the goal of enriching their travel experience. The service is available through various digital touchpoints: the B2C websites and apps of Musement and Triposo; the platform for travel agencies; platforms and integrations with many online distribution partners, from Google to

Musement is headquartered in Milan and has offices in Amsterdam, Barcelona, Dubai, Hamburg, London, Munich, New York, Orlando and Paris. The company has been certified Great Place To Work® and included in the top 20 of Best Workplaces® in Italy. Musement is available in 8 languages: English, Italian, French, Spanish, German, Portuguese, Russian and Dutch. It will soon be available in Polish and some Scandinavian languages. In September 2018, Musement became part of the German group TUI, the largest integrated tourism operator in the world. Following its acquisition, Musement has remained an independent company in the TUI Destination Experiences division (TUI DX). The collaboration and integration between the two companies has already brought significant benefits to both and a strong growth in combined turnover, which in the last year reached 600 million euros.

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