Cortina d’Ampezzo (BL), 23rd January 2021 – Another star will shine during the Alpine World Ski Championships in Cortina d’Ampezzo, with Erba Vita which specialises in food supplements and natural cosmetics

For 40 years Erba Vita supplements have been sold in the best Italian pharmacies and herbal stores, and today also in 30 countries around the world. 

The Erba Vita brand is synonymous with natural wellbeing, a perfect combination to embrace the pristine beauty of the Dolomites and the sport of skiing.  For Erba Vita human health is a matter of #wellcare, or caring for wellbeing, meaning research and innovation to create effective and efficient quality products, but also paying attention to correct information and the right advice for better use

Health is an absolute value, especially at this moment in history. Taking care of yourself is a priority, by strengthening the body and relaxing the mind, just like the champions do through their training. Wellness is a goal, which is why Erba Vita, in collaboration with Fondazione Cortina 2021, launches the kit Traguardi di Benessere (goals of wellbeing), a selection of products designed for the winter months, with a user manual developed by expert biologists and nutritionists.  The kit will be for sale exclusively at the Cooperativa di Cortina, for the duration of the World Championships 7 to 21 February. 

Personalised kits will be given to athletes, VIPs and staff on the slopes,  as well as to the organisational staff at the event. 
Valgel, sanitising gel, with glycerin and lemon extract, designed to care for your hands, especially in winter, will be available to customers of the largest and most eclectic department store in the Dolomites, the Cooperativa di Cortina, which offers six floors of splendid boutiques and shops of every type in the heart of the pedestrian zone in the town centre. 

We care about you; the payoff of the great sporting event resonates with Erba Vita which promptly responded by taking care of all those visiting the splendid Queen of the Dolomites. More than 2.000 formulations have been studied by Erba Vita’s Research and Development team to meet the needs of people of all ages, and at any time of day. 

In conjunction with the Alpine World Ski Championships – comments Alessia Valducci, President of Valpharma Group – we will present two brand new products designed for those who love fitness and sport. Omega 3 UHG Select 5 star IFOS certified, and Magnesium and Potassium with Vitamin C in its Mg4Mix formulation, a complex of different sources of Magnesium salts with elevated bioavailability.” 

For Erba Vita and the Valpharma Group, of which the company is part, human care is intrinsically linked to environmental protection. They are one of the first Italian companies to have joined the #plasticfree project, we are signatories of the Green new deal  manifesto, and we are producers and users of renewable energy and FSC paper for the packaging of our products. 

Erba Vita: with nature, for nature, to improve our health!

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Erba Vita - Cofanetto - Cortina 2021