The partnership to sponsor Cortina 2021 has been signed

Roberto Industria Alimentare, a manufacturer of breadsticks, tramezzino bread, hamburger rolls and piadina since 1962, is a Regional Supporter of the Cortina 2021 World Championships due to take place from 7th to 21st February 2021.

The event, set in Cortina, the Queen of the Dolomites, embodies the historical positive values of sport like tradition, authenticity and friendship, the same values that have always represented the Roberto brand.

Roberto Industria Alimentare exports to over 40 countries worldwide. As part of the event, its products will be offered to athletes, VIPs, journalists and event staff throughout the proceedings. They will also be found at the Tofana and Druscié Lounges.

Marta Canzian, President of Roberto Industria Alimentare commented, “Our collaboration with Cortina 2021 arose from a desire to promote sport, sending a message of support to the athletes, organisers and volunteers who, in an unexpected historic moment, are working at an event of worldwide reach which will have all the spotlights turned on it and take place in an area of outstanding beauty and interest not only for the Veneto, but for the whole of Italy”.

Top Italian firms will be up there with our World Championships and this is a great satisfaction for us”, adds Valerio Giacobbi, CEO of Fondazione Cortina 2021. “Sport communicates important values, without forgetting that a healthy diet is the foundation of every success, whether professional or not.

The Roberto brand will feature on the venue banners throughout the event and the championships in Ampezzo will be a unique opportunity for high altitude networking with visibility inside and outside the sporting events.

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