The mobile platform is the structured asset for a complete and exclusive fruition of the event organised by Fondazione Cortina 2021, of which IQUII is already Official Digital Provider for the 2021 Alpine World Ski Championships
Cortina d’Ampezzo (BL), 7th October –The Ski World Cup Finals of Cortina 2020 are the final stage of a path that will start in Sölden the next 26th October, where the best male and female alpine ski athletes will start to challenge each other on the main international tracks. This path will take them in Cortina d’Ampezzo for the Finals, which will take place from 18th to 22nd March 2020.
After developing the website, Fondazione Cortina 2021 and IQUII, Digital Consulting Company part of Group Be, launch today the first version of the official app dedicated to the Finals of Cortina 2020: another step into the strategy aimed at improving the user experience and telling the event.
The app, integrated on a platform based on the proprietary framework SportXP, includes exclusive contents not featuring on other touchpoints and represents the tool to be always updated, allowing to:
- read and browse news, photos and media contents from every race;
- consult the calendar and the results of races of the Ski World Cup;
- play the Instant Win, to earn prizes and exclusive experiences;
- participate in the Ask, getting in touch with the Cortina 2021 Ambassadors, Sofia Goggia and Kristian Ghedina;
- follow the updates on social media thanks to the Social Wall, collecting all the contents posted on the official channels.
In proximity to the event, the app will be enriched with gamification logics to enhance fan engagement, implementing new features dedicated to the live fruition of the event.
“The whole Fondazione Cortina 2021 team believes in technological and digital development. Innovation is one of the drivers leading us: a concept, a practice, an added value allowing us to look at the future, concretely and effectively.” – says Valerio Giacobbi, CEO at Fondazione Cortina 2021 – “The birth of this App is another step in the approaching path to the World Championships, and for the Finals we will test the possibilities that this tool offers in terms of community engagement, to fully live the atmosphere of the competition.”
“We are proud to work next to Fondazione Cortina 2021 to improve the experience of such an important event, further enhancing the collaboration which will see us introducing new infotainment and engagement features over the next three years” says Fabio Lalli, CEO at IQUII, expressing his satisfaction after the launch of the mobile platform. “The app represents a pivotal element of the Finals and will allow the fans to follow the approaching to the event and discover exclusive contents and features. Thanks to the experience, the know-how and the strategic and technological expertise of IQUII, the storytelling of the event will lay the foundations for a new communication model supporting the brand, the business and all the stakeholders involved, continuing the path undertaken at the beginning of the year with Fondazione Cortina 2021, of which IQUII is already Official Digital Provider supporting the strategic and digital activities for the 2021 Alpine World Ski Championships”.
IQUII is a Digital Consulting Company, specialized in iOS and Android apps, web applications, social media and digital PR, wearable technology and data visualization.