All the excitement of the World Ski Championships
Cortina d’Ampezzo (BL), 19 January 2021 – With only a few weeks to go until the Cortina 2021 Alpine World Ski Championships, due to be held 7 – 21 February, the Queen of the Dolomites is warming up at the start gate. The engines of the great digital structure that will allow millions of fans around the world to follow the world championship races up close – even from afar – are revving up.
The official Cortina 2021 App – downloadable here for all iOS and Android devices, and which will be enriched with many new features at the end of January – allows users to experience the great adventures of the World Championships from the comfort of home. A digital platform – developed by Iquii, Official Digital Provider of the World Championships – that exploits the potential of the mobile device to inform and involve users, thanks to a large amount of exclusive content specifically designed to stimulate interaction: live news from the races, peeks behind-the-scenes, competitions with the chance to win prizes, the opportunity to join post-race press conferences via live streaming and send questions to the race winners, and lots more.
The most important feature offered by the app is that it allows users to follow the championship races on their smartphones, through live news with official Cortina 2021 speakers directly from the Finish area. This is an important way to eliminate distance and to allow fans and ski enthusiasts to feel part of the races, to experience the unique excitement at the Finish area and the cheering along the track.
At the end of the races, and only through the app, users can attend the winner’s press conferences, from home, with the possibility of becoming “journalist for a day” by sending their questions for the champions through the live chat platform.
And for the first time in the world of skiing, thanks to the collaboration with Infront, it will be possible to peek behind the scenes of this great event to be completely immersed in the electrifying World Championship atmosphere, thanks to new and exclusive content reserved for those who register in the official Cortina 2021 app: webcams on the tracks, video highlights of key championship moments (ceremonies, prize-giving…), and the bib draw in live streaming!
There is also room for fun and games with Instant Win and the Cortina 2021 Loyalty Program which, thanks to the gamification logic of the Fanize platform, will allow users to test their knowledge of the world of skiing and the history of world championship races, through competitions, quizzes and instant wins to earn exclusive Cortina 2021 branded prizes, made available by World Championship partners, or alternatively, redeem prizes from the catalogue.
Infomobility is another important and innovative feature of the app, designed to manage the flow of traffic, in the name of sustainability and smart mobility. It is a digital instrument of great impact – created in synergy with CAV, Almaviva, Targa Telematics and Park for Fun – which will be part of the legacy left behind by the event, to benefit the territory also beyond the World Championships. During the two weeks of races, the app will help guests, press, staff and volunteers plan their movements.
There is also plenty of communication content on the Cortina 2021 social channels, created in collaboration with partners of the event, such as the #ThrowbackThursday project, made with the Consorzio Prosecco DOC and dedicated to four alpine skiing legends who tell their world championship stories first hand; or for the curious and all true enthusiasts, the creation of videos dedicated to uncovering the secrets of track preparation, made in collaboration with Prinoth, together with the instructors of the South Tyrolean brand and the Cortina 2021 track team.