Val Gardena/Gröden, Alta Badia, Madonna di Campiglio and Bormio have come together with Fondazione Cortina 2021 to meet the challenges of the upcoming events and the impact the pandemic is having on the world of sport
Cortina d’Ampezzo, 23rd November 2020 – The FIS Alpine World Ski Championships, due to be held in Cortina d’Ampezzo next February in full compliance with all anti-Covid restrictions, are just around the corner and this year Fondazione Cortina 2021 has teamed up again with the Organising Committees of the World Cup races at Val Gardena/Gröden, Alta Badia, Madonna di Campiglio and Bormio. The partnership was launched last year out of a common desire to collectively promote alpine skiing in Italy, advertising each competition with joint communication and ticketing activities.
Never has it been more important, given the complexity and uncertainty of the emergency we are experiencing, to channel our strength and energy into sport and the passion that unites so many people. For this reason, Fondazione Cortina 2021 has decided to renew and consolidate its partnership with the Committees, given the shared efforts needed to deal with the impact the pandemic is having on the world of sports.
The partnership includes joint digital communication and advertising and the promotion of the different venues as first-class alpine skiing destinations. It aims to foster more collaboration between the different stakeholders in view of the 2021 FIS Alpine World Ski Championships, so that they can become an effective showcase not only of Cortina and the Dolomites, but of the Alps and Italy as a whole, involving the best of what our mountains have to offer.