Gustav Thöni, Kristian Ghedina, Giorgio Rocca and Julia Mancuso are the protagonists of the project

Cortina d’Ampezzo (BL), 27 January 2021 – The thrill of the snow-covered World Championship slopes and the fizzy freshness of Italy’s best loved bubbles: Prosecco DOC and the Cortina 2021 Alpine World Ski Championships (due to be held 7-21 February), are a combination devoted to quality and passion for the values of sport.

With only days to go until the start of the Championships, Prosecco DOC wanted to pay tribute to this all- Italian partnership with the project #ThrowbackThursday, a weekly social media series (every Thursday), that invite you to re-live some of the most iconic moments from Championship history. A exhilarating journey that unfolds through rare archive images and the memories of some of the protagonists.

Gustav Thöni, Kristian Ghedina – Ambassador of Cortina 2021 – Giorgio Rocca and Julia Mancuso are the four international ski legends who will give fans unprecedented insights to the races and a real taste of adrenaline, by sharing their anecdotes and personal memories of their major moments. Between the 1972 Winter Olympics in Sapporo and the 2013 World Championships in Schladming, the four champions collected 16 medals, while writing unforgettable pages in the history of this sport.

The stories are told through short and impactful videos that last as long as the time it takes to complete a downhill race. The aim is to engage and excite viewers in order to warm them up for the start of Cortina 2021! More detailed information (long form) is available, exclusively for the fanbase, on the Prosecco Doc channels.

Complimentary variations of the project, that exploit the entire digital ecosystem in a synergistic manner between the two partners, is available on the official online channels of Cortina 2021 and Prosecco DOC.